Three longtime event pros led a venting session at IMEX America on issues that are challenging association planners right now. At the top: How robust should the virtual version of the annual meeting be?
The International Association for Exhibitions and Events used a version of the technology at its annual event to assess attendee engagement. IAEE will produce a benefit analysis for its members in early 2024.
Overall, the prognosis for the business-events economy is good. But even as parts of the world have surpassed their 2019 business levels, for others the pandemic recovery is uneven and slow.
One year into the era of generative artificial intelligence, its potential to help build, promote, execute, and analyze business events is mind-boggling.
If your business events team fills talent shortages and skill gaps with freelancers, or if you’re a freelancer yourself, weigh in on a new Temple University research study. Here’s how.